Nowadays, when buying a TV set, it is hard to find something else than sets with a 4K UHD resolution. Many sets also have some kind of support for HDR. In the TV history so far, we have had specific dates for larger changes in the broadcast chain, like when color TV or the HD resolution was presented to the audience. A big difference with 4K UHD and HDR is that there won’t be a specific date for the change. Even if the TV sets are ready for 4K UHD, the content distribution side is adapting a bit slower. It’s an ongoing process led by international VOD services, like Amazon Prime, Netflix and iTunes, who already started to deliver titles in 4K UHD and HDR. This article will explain some of the reasons why the change to 4K is taking time.